(From left) Ernesto Passoni, owner of the one-millionth Ducati; Rupert Stadler, Audi Group CEO; Claudio Domenicali, CEO of Ducati Motor Holding; Luca De Meo, Member of the Board for Marketing and Sales, Audi AG; and the one-millionth Ducati – a Monster 1200 S.
Monster 1200 S is the millionth Ducati produced in Borgo Panigale
Claudio Domenicali personally handed over the bike to a Ducatista from Milan who had ordered the Monster 1200 S.
The millionth bike produced in Borgo Panigale has been customised with a special laser serigraph on the top handlebar bracket.
The event took place during the Audi City Lab in Milan, attended by Prof. Rupert Stadler (Audi Group CEO) and Luca De Meo (Member of the Board for Marketing and Sales, Audi AG)
Borgo Panigale (Bologna), 13 December 2014 – The millionth Ducati to come off the production line at the historic Borgo Panigale factory has been handed over to one lucky client directly by Claudio Domenicali, CEO of Ducati Motor Holding.
The event took place on Friday 12 December at the Audi City Lab – an exclusive temporary show room set up for the Christmas period in Via Montenapoleone in the centre of Milan.
The client, Ernesto Passoni, a 47 year-old from Cinisello Balsamo near Milan, has always been a Ducatista and now, awaiting delivery of the bike he ordered from a dealer, he was told that his would be the millionth Ducati to be produced.
His loyalty to the brand was rewarded with the added value of a special customisation and a presentation ceremony in the presence of Audi and Ducati top management.
The first Ducati Monster was presented in 1992 at the Cologne trade show; an original and extraordinary example of a bike capable of blending a few simple elements to become an object of design rather than just a bike, a prototype that would become a true icon.