Work has begun on the organization of the 13th edition of the international two-wheel fair, scheduled for January 21 – 24, 2021. It is slated to be the re-launch of the entire two-wheel sector.
All eyes are on Verona in the wait for the latest news and releases which the motorcycle market will present ager public of enthusiasts (170.000 present in 2020).
There is already much enthusiasm and agreement from exhibitors and partners who have received the invitation from the organizers to collaborate in putting together an event ca- pable of re-launching the future of motorcycles right here in Verona: official presenta- tions of new models and new concepts from major manufacturers for the European mar- ket and numerous announcements for accessories, apparel, and new technology are all expected.
The MBE staff have a long list of initiatives in the works, among them a series of promo- tions reserved for companies in order to create more spacious exhibition areas de- signed to facilitate social distancing.
There is also the planned development of a matchmaking platform to enhance B2B meet- ings between companies and industry operators.
Regarding the public, there will be further enhancements to online ticketing services in order to lighten the burden on the exhibition center box offices.
There will be no increase to the ticket price, in fact there will be particular perks re- served for those who decide to purchase their tickets in advance.
More great news for logistics comes with the re-opening of the Re Teodorico entrance at Veronafiere. After an important expansion and re-styling, it will be available to the public for entering the fairgrounds.